WHAT IS HISPANIC HERITAGE MONTH?

  • Each year, Americans observe National Hispanic Heritage Month from September 15th - October 15th, by celebrating the histories, cultures, and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean, and Central and South America.
  • Hispanic Heritage Month is an annual celebration of the history and culture of the U.S. Latinx and Hispanic communities. The event, which spans from September 15th - October 15th, commemorates how those communities have influenced and contributed to American society at large.
  • The term Hispanic or Latino (or the more recent term Latinx) refers to a person’s culture or origin—regardless of race. On the 2020 Census form, people were counted as Hispanic or Latino or Spanish if they could identify as having Mexican, Mexican American, Chicano, Puerto Rican, Cuban, or “another Hispanic, Latino, or Spanish origin.”

OFFICIAL HISTORY OF HISPANIC HISTORY MONTH

Hispanic Heritage Month Heritage began as Hispanic Heritage Week. Hispanic Week was established by legislation sponsored by Rep. Edward R. Roybal of Los Angeles and was signed into law by President Lyndon Johnson in 1968. In 1988, the commemorative week was expanded to a month (September 15 to October 15) by legislation sponsored by Rep. Esteban Edward Torres (D–Pico Rivera), amended by Senator Paul Simon, and signed into law by President Ronald Reagan. September 15 was chosen as the starting point for the commemoration because it is the anniversary of the Cry of Dolores (early morning, 16 September 1810), which marked the start of the Mexican War of Independence and thus resulted (in 1821) in independence for the New Spain Colony (now Mexico, Guatemala, Belize, El Salvador, Costa Rica, Honduras, and Nicaragua). Mexico, Chile, and Belize commemorate their independence from Spain on September 16, September 18, and September 21, respectively.

Hispanic Heritage Week was first proclaimed by President Johnson in 1968 in Presidential Proclamation 3869. Presidents Nixon, Ford, Carter, and Reagan gave annual proclamations for Hispanic Heritage Week between 1969 and 1988. National Hispanic Heritage Month was first proclaimed by President George H. W. Bush on September 14, 1989, in Presidential Proclamation 6021. Since 1989, all Presidents have given a Presidential Proclamation to mark Hispanic Heritage Month.



JOIN ASBURY AUTOMOTIVE IN CELEBRATING HISPANIC HERITAGE

Asbury is also proud to honor and celebrate Hispanic Heritage Month, September 15th - October 15th. Hispanic Heritage Month begins in the middle of the month because it coincides with the national independence day of Guatemala, Honduras, El Salvador, Nicaragua, and Costa Rica.



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WE RECOGNIZE & CELEBRATE OUR HISPANIC EMPLOYEES OF THE ASBURY AUTOMOTIVE FAMILY